How Do I Write A Press Release – Guide To Follow
If you are asking how do I write a press release for an event, book, or product, you will want to know what to include and what not to include. However, sometimes knowing what to include and what not to include is not enough. Creating the perfect press release takes skill and practice. Nevertheless, the tips here will provide you with helpful suggestions to make your press release make a splash. While outside of the purview of this guide, remember that a press release is only as good as the means by which you have to distribute it. Simply stated, you can have the best press release in the world, but if you can’t get it into the hands of people who can write about it and promote it, your efforts may be lost. With that caveat noted, let’s get down to the basics of how do I write a good press release. The first thing that you will need is a hook. In other words, you have got to get the recipients to pay attention to it and feel motivated to share it or pass it on. Thus, you have to be creative. In other words, come up with a catchy title or startling statistic that pertains to your event or product.
In addition to gaining attention, when faced with how to write a press release statement make sure you provide all the details. For example, provide a date and when this information is for release. Also, provide the basics of who, what, when, where and why. I have read many press releases in my day and it is amazing how much detail is missing. For example, if you are writing about an event, you need to let people know where tickets can be purchased, how much they are, the date of the event, the time of the event and where it is to be located. Furthermore, you will also want to expand about the purpose. For example, if it is a charity event, let people know the details to further entice them to participate. As noted before, after you complete this press release, you will need to disseminate it. You might look for resources on the web on how to send press releases. One site related to press release distribution that I liked reading is the www.prlog.org site. You might want to check it out for yourself.
If you find yourself asking how do I write a press release for a book, you will still need to grab one’s attention, but the information you include will be different than that of the event. If the author is famous, you might ensconce this release in his or her previous works so that you can take advantage of existing popularity. If it is for a first time author, you might play up the story and what makes it such a good read. Then, talk about where the book can be purchased. You may also wish to include the price and the date it is available. In addition, provide information on the author and other works if relevant. Contact information is always important for press releases. What if people want to learn more. or what if they want to interview the author? If that is the case, provide that information. It may be you, or it might be their agent.
In addition to providing a contact, when learning how to write a press statement remember you should also direct them to where they can go to learn more. For example, maybe it is a website or a box office. Don’t make these common mistakes when writing a press release. First, don’t provide personal information. For example, if you are writing a press release for an author on a book tour, don’t put where they will be staying while visiting the town in questions. Also, don’t put personal emails or phone numbers down as well. Protect the privacy of individuals involved. Also, keep it professional. That means correct grammar and spelling. Furthermore, don’t engage in libel. If you are creating a press release for another product, don’t make false claims that besmirch the reputation of another competing product. This could result in unwanted litigation. Finally, keep it short and to the point. Learning how to write a great press release really means learning how to use your words wisely. People don’t want to read a novel. They want to get the information quickly. I hope these tips of what to do and what not to do when writing the press release have helped. Remember, you will need to distribute it those people who can get your message out after you have written it. Thus, make sure you have a strategy in mind for that. I look online for resources whenever I need to distribute a press release. There are many entities that you could possibly enlist in your efforts. You may begin by exploring the prlog.org page like I have done. The more press releases you write, the better you will become at writing them.
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